Latest L&D Trends

In our 2024 Learning & Development Impact Survey, we surveyed over 750 L&D, HR and talent professionals across the UK and North America from a variety of different sectors and organisation sizes about the latest changes in the learning and development landscape.

In this document we've highlighted the key findings, and we've collated insights from a range of industry reports.

Benchmarking the changing role of L&D in achieving business success

L&D must continue to innovate and not stand still as challenges evolve… by interpreting data, communicating effectively with learners and the business, ensuring programmes engage talent, and by developing the soft/human skills needed to thrive in an increasingly AI-powered work environment.

Click here to explore our 2024 L&D Impact Survey findings

Key findings from other industry research

Over half (53%) of L&D managers think their learning strategy is mostly ineffective. (LPI, 2024) 8 in 10 people say learning adds purpose to their work. (LinkedIn Learning, 2024) 87% of L&D professionals say they can show business value by helping employees gain skills to move into different internal roles. (LinkedIn Learning, 2024). 80% of employees think personalised learning will be important in 2024. (TalentLMS and Vyond) 72% of managers say their efforts to personalise learning are not going well, with much of the content still being generic. (LPI, 2024)

Scroll down to explore the highlights with findings from other industry reports.

Topic 1

Human skills

It’s not surprising that for the third year running, ‘soft/human skills development’ is the innovation that survey respondents most wanted to see (62%).

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Topic 2

Measurement & engagement

From our 2024 L&D Impact Survey, we found that alignment to business goals and better communication of learning, alongside better learning experiences, are seen as the key accelerators of learning impact in both the US and UK markets.

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Topic 3

Talent

Expectations on L&D are currently high, thanks to the expanding use of AI, changes to required skills, and continued economic worries. Now more than ever, L&D professionals are being tasked with attracting, engaging, upskilling, reskilling, and retaining employees.

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Topic 4

Generative AI

Learning practitioners are beginning to use Generative AI in the workplace to help with content creation and curation, but some are worried that the technology may overwhelm the learning experience . However, there are more L&D professionals in 2024 who see AI as more of an opportunity than a threat (35% vs. 25%)

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Hemsley Fraser's 2024 L&D Impact Survey