Introduction

Hemsley Fraser’s client base is hugely diverse both geographically and industry-wise due to our key content areas being broadly industry-agnostic; management, leadership, and personal development. This means that our content and services cater to organization globally and for most levels of seniority within those organizations. This, combined, with our breadth of delivery modalities and low entry-point of spend budget means that while we specialize in learning, we do so for a very broad range of client industries and organization sizes without specialization. With that said, we do rely on long-term client relationships and secure a high level of repeat business from certain client partners with about 50% of our global revenues come from roughly 20% of our top clients.

We have seen a number of significant shifts in our business since its inception 32 years ago. We started as a very transactional business selling single events focused on secretarial courses. That quickly grew into a broader portfolio of offerings and more programmatic deliveries which has represented the greatest portion of our history. Our digital business started about 10-12 years ago with a series of virtual courses and soon after our fluidbook offering. Before Covid our virtual revenues accounted for about 20-25% of our delivery revenues but during Covid virtual and digital accounted for about 90% of all revenues. Right now digital and virtual account for about 75-80% of our revenues (excluding MLS pass-through).

The main digital and virtual offerings include:

• Virtual platform deliveries (on Zoom, Teams, Adobe Connect, and others).
• Access to our Hub LXP via annual license
• Access to our LMS via subscription
• Access to digital content assets via sale or subscription