Where we are in Q3 2023
Regular monthly cadence of comms and consistent assets, driven by Spotlight, which also supports course enrolment
Monthly topics to highlight existing content and resonate with needs/timelines of the business
Combination of targeted messaging and emails (including new managers) with broader channels such as Yammer, focusing on driving virtual workshop enrolment and L4G engagement
Significant expansion of topic reach on the Hub (including GCO and AMP)
Regional campaigns, such as JAPAC course enrolment and ELMAC L4G engagement
New assets, for example the Learning Journey survey and L4G animation
Learning Hub engagement Jan. ‘22 = 47.5%, Sept.’23 = 87.63% (ex. Contingent Workers)
Learning for Growth engagement
Jan. ‘22 = 32.8%, Sept.’23 = 60.8%
Current Cadence of Communications
Rationale for an engagement refresh/reboot
- The program scope of the Hub has increased significantly (7 topics in 2021, 23 topics today) – should the comms reflect that increase?
- Most of the key comms assets/playlist have not been refreshed since 2021
- The L4G branding was refreshed in early 2023 and we could utilize that more broadly
- Could we increase the cadence of communications
- Is there an opportunity to build on our golden threads and really embed L4G and the Hub across all business initiatives
AND
- We are always looking for opportunities to do more
- Good to seek to grow and improve from a position of strength
Next Steps
- Develop chosen approaches into strategic plans WITH engagement targets
- Create project plans with responsibilities and time allocation clarified
- Present to Amgen for sign-off at beginning of Q4
