Current state
In the absence of a Connected Culture data model do create a bespoke reporting suite, we have an inability to.
- To monitor consumption to generate insights to drive engagement
- To measure success
- To identify best practice
- To mitigate bottlenecks or any other factors impacting consumption.
Opportunity
To generate a full reporting suite to measure success and to provide detailed insights into consumption and engagement by region and site. Our ability to understand demographic consumption will enable the evolution of our promotional activities.
Actions and Outputs
- Development of CC data model to support clear measurement of the impact and engagement of the included programs
- Bespoke Power Report to measure the traffic and consumption of CC content
- Alignment to key business objectives
- Insight provision to develop engagement strategy, structure & content
- A Success Story video for stakeholders highlighting the Return on Expectations